Digital Marketing Specialist

We are seeking a creative and analytical Digital Marketing Specialist to join our growing team. This role is perfect for a results-driven professional who thrives in a fast-paced environment and has a passion for driving brand awareness and customer acquisition through digital channels. You'll be responsible for developing, executing, and optimizing comprehensive digital marketing campaigns across multiple platforms.

• Develop and execute integrated digital marketing campaigns across Google Ads, Meta platforms (Facebook, Instagram), and other digital channels (YouTube, Blogs, Magazines)
  
• Manage campaign budgets, monitor performance metrics, and optimize for maximum ROI
  
• Conduct A/B testing to improve campaign effectiveness and conversion rates
  
• Create detailed campaign reports and present insights
  

• Create, manage, and optimize Google Ads campaigns including Search, Display, Shopping, and YouTube advertising
  
• Utilize Meta Business Suite to develop and manage Facebook and Instagram advertising campaigns
  
• Leverage Google Analytics to track website performance, user behavior, and conversion funnels
  
• Analyze campaign data to identify trends, opportunities, and areas for improvement
  

• Develop compelling ad copy, social media content, and marketing materials that align with our brand
  
• Create eye-catching graphics, banners, and visual assets using design software such as Canva
  
• Collaborate with the content team to ensure consistent messaging across all digital touchpoints
  
• Optimize content for different platforms and audience segments
  

• Maintain organized records and files while ensuring compliance with all relevant regulations and standards.
  
• Assist with scheduling, coordination of meetings, and managing office supplies.
  
• Provide customer service to our borrowers with a friendly personality.
  
• Assist in Data Entry into our online systems.
  
• Contribute fresh ideas to our digital presence and client communications.
  
• Work independently based on task lists and meet deadlines.
  

• Bachelor's degree in Marketing, Communications, Digital Media, or related field
  
• 2+ years of experience in digital marketing or related role
  
• Proven experience managing Google Ads campaigns with demonstrated results
  
• Proficiency with Meta Business Suite (Facebook Ads Manager, Instagram advertising)
  
• Strong analytical skills with experience using Google Analytics
  
• Experience with graphic design software (Adobe Creative Suite, Canva, or similar)
  
• Excellent written and verbal communication skills
  
• Strong project management and organizational abilities
  

• Google Ads certification
  
• Facebook Blueprint certification
  
• Experience with additional marketing tools (Go High Level, Mailchimp, etc.)
  
• Experience with conversion rate optimization (CRO)
  
• Familiarity with marketing automation platforms
  
• Photography or video editing skills
  

• Be part of a reputable and growing organization in the rural land industry.
  
• Positive work environment that values innovation and teamwork.
  
• Opportunity to shape our digital presence and help build efficient systems.
  
• Room to grow your skills and responsibilities as the company expands.
  

Please submit your resume and a portfolio showcasing examples of your digital marketing campaigns and creative work to admin@amricanlandexchange.com

Include specific metrics and results where possible to demonstrate your impact in previous roles.

Job Types: Full-time, Part-time

Pay: $22.50 - $30.00 per hour

Expected hours: 20 - 40 per week

Benefits:

• Flexible schedule
  

Work Location: In person